Marketing

http://www.cewca.org/
Focused on the development of adult learner friendly practices in post-secondary education, and, in particular, the development of prior learning assessment and recognition systems.

http://adulted.about.com/?once=true&
Some of the basic steps for a successful fund raising program and marketing your product.

http://www.managementhelp.org/np_progs/mkt_mod/market.htm
The three major sections of personnel in nonprofits are usually governance (the board of directors), central administration or general operations (executive director, central offices, etc.) and programs. Nonprofit organizations usually manage their products and services (to clients) in the form of internal programs. Program services to clients are the primary reason that the nonprofit exists. Therefore, it's critical to know how to plan and market programs.

http://archon.educ.kent.edu/Oasis/Pubs/0200-17.html
The purpose of this article is to present information on marketing and how it may be used to achieve the goals of adult literacy programs. In addition, specific recommendations that have implications for policy changes are provided.